HBS Economics celebrates 5 years of business and a new name with a new logo design

Højbjerre Brauer Schultz has transformed from 3 partners to 20+ employees in only 5 years. This changes a companys identity, thus new logo was needed.

We didn’t make a brand new identity - just the logo, so instead of a regular identity case we wanted to show that creating a logo is a long yet playful process. Here is what we came up with.

HBS Economic new logo
HBS Economic old logo
HBS Economic new logo
HBS Economic new logo version 1
HBS Economic new logo version 2
HBS Economic new logo version 3
HBS Economic new logo version 4
HBS Economic case_08
HBS Economic new logo website

Selected Works

Nordkraft caseCorporate idendity

Ventu caseCorporate Identity

Ticket design for DBUTicket design

Mini Identity for OnsdagskoncerterSub brand mini identity

Designing in the zoneBrand identity design

Flamgo casePackaging design

House of Kids caseLogo and identity design

Haiti poster project casePhotography and art direction

2017 Annual Report for Georg JensenGraphic design of annual report

Business brochure for Ringkøbing-Skjern MunicipalityArt direction and graphic design of business brochure

Concert calendar for PULSARArt direction and graphic design of concert calendar

Address:

TRUE ID ApS
Bredgade 20, 4th floor
1260 København K
Denmark

Contact:

Mark Ravnsmed Christensen
mark@truecph.com
+45 23 99 17 17